100 Million Views for Amma Paata
Impartial singer Janhavi Yerram has entered the highlight after her Telugu observe “Amma Paata” crossed 100 million views on YouTube, becoming a member of a small record of non-film songs which have achieved the milestone within the regional class.
The tune, composed throughout the COVID-19 lockdown, was written by Mittapalli Surender and initially gained reasonable traction earlier than regularly reaching a wider viewers. The observe’s theme across the mom–youngster bond has been cited as a key cause for its longevity and continued engagement throughout streaming platforms.
A small occasion was held in Hyderabad to acknowledge the milestone. Musicians and content material creators who attended stated the achievement highlights the rising attain of impartial artists within the Telugu music house.
Janhavi, who skilled in Hindustani classical music, stated the milestone displays the viewers’s connection to the sentiment behind the composition.
“Folks relate to the simplicity of the tune and the honesty of the lyrics. I’m glad the tune discovered a spot in so many properties,” she stated.
Other than “Amma Paata,” Janhavi has labored on devotional and modern tracks in a number of languages. She is presently making ready new impartial releases and exploring collaborations with regional composers.
Music professionals say that the success of impartial songs like “Amma Paata” alerts a shift in how audiences uncover music, with digital platforms giving rising voices larger visibility.
