Rana – Anirudh Tequila Model To Launch In India

Rana Daggubati’s tequila model Loca Loka, co-founded with Anirudh Ravichander and Sreeharsha Vadlamudi, is all set to make its debut in India this October. The model will first launch in Dubai in September earlier than coming into tier-1 cities throughout India. In keeping with Anirudh, the intention is to construct a worldwide model by producing unique Mexican tequila with full management over the product.

The co-founders of Loca Loka plan to determine the model in mature markets earlier than coming into India. Rana said that the model might be a worldwide entity first, after which it can come to India after being consumed in mature tequila-drinking international locations for 12 months. The model has already skilled important development within the US market, because of help from the Indian diaspora. Sreeharsha claimed that the model has seen 10x development in 2024 within the US and has gained a number of awards, together with a gold and silver on the San Francisco Spirits Awards.

In India, Loca Loka plans to begin by concentrating on duty-free shops at airports. The model has a take care of GMR Airports and might be accessible at Hyderabad and Delhi airports in a number of weeks. The pricing is anticipated to be aggressive with legacy gamers like Diageo’s Don Julio model, which launched in India earlier this yr. The model will provide two variants, Blanco and Reposado, and is anticipated to make a major influence within the Indian market.

In the meantime, Rana Daggubati has been busy along with his performing initiatives. He was final seen in Rana Naidu Season 2 alongside Daggubati Venkatesh, Surveen Chawla, and Arjun Rampal, which streams on Netflix. He has additionally collaborated with the makers of Baahubali to current actor Ram Pothineni’s upcoming Telugu movie. Along with his tequila model set to launch in India, Rana’s entrepreneurial enterprise is anticipated so as to add to his rising checklist of initiatives.