Rana Anirudh Tequila Model Coming To India

Rana Daggubati’s premium spirits model, Loca Loka, is about to launch in India this November, bringing its handcrafted tequila to the nation’s rising market. Co-founded by Daggubati, musician Anirudh Ravichander, and entrepreneur Sree Harsha Vadlamudi, Loca Loka made its debut within the AlcoBev business in 2024. The model plans to focus on duty-free shops at airports first, partnering with GMR Airports to supply its Blanco and Reposado variants.

Loca Loka’s preliminary give attention to duty-free shops is a strategic transfer to draw premium vacationers and construct worldwide provenance. In response to Vadlamudi, the model goals to determine a presence in all main Indian cities throughout the first three to 6 months of its launch. The model’s tequila is crafted within the highlands of Jalisco, Mexico, from 100% pure highland agave and aged for over six years.

Loca Loka’s world method has seen success within the US market, with 10x development in 2024, because of help from the Indian diaspora. The model has received a number of awards, together with gold and silver medals on the San Francisco Spirits Awards. With its entry into India, Loca Loka goals to leverage its world recognition and enchantment to the nation’s rising premium spirits market.

The model’s co founders are assured concerning the development of the tequila class in India, regardless of the destructive notion related to it. Rajiv Ghumman, International Enterprise Head of Loca Loka, believes that constructing a worldwide model first after which introducing it to India may also help shoppers perceive and recognize the product higher.