Why value slicing in Tollywood is a tricky nut to crack
Why Value Slicing in Tollywood is a tricky nut to crack.T Prasanna Kumar, Normal Secretary, Telugu Movie Producers Council, says “We’re glad that Tamil producers try to avoid wasting prices and assist producers, however there are a number of sensible difficulties,” and he continues, “Tamil Movie Producers Council (TFPC) certainly handed a number of key resolutions to strengthen the Tamil movie trade. The assembly targeted on easing the monetary strain on producers and reviving the theatrical enterprise, which has been struggling as a result of declining revenues and altering viewers habits.”
TFPC got here up with a mannequin by which it requested stars like Rajinikanth, Kamal Haasan, Vijay, Ajith, Suriya, Sivakarthikeyan, Dhanush, Vikram, STR, and Vishal help it. As per it, employees together with the celebs will share the income or losses for large price range movies.
On whether or not Tollywood can replicate this mannequin amidst the rise in manufacturing prices and in addition growing remuneration of stars like Prabhas, Allu Arjun, Pawan Kalyan, Mahesh Babu, JR NTR, and Ram Charan who’re drawing within the vary of Rs 75-Rs150crs and heroines like Rashmika, Sreeleea, Sreeleela, Sai Pallavi, and Mrunal Thakur drawing Rs2-4 crs, Prasanna Kumar says “Trade operates on a requirement and provide mode, and large stars who’ve a market are going to attract extra, and producers don’t thoughts paying them for actor-director combos, and some suffered losses as a result of massive budgets. One other fear is that many actors don’t even draw minimal openings and are charging Rs 15 to 25 crore and ruining producers and distributors,” he says, and provides, ‘Truthfully, few inexperienced producers have ruined the trade and disturbed the economics of the Telugu movie trade. Therefore, seasoned producers are slicing down productions since remuneration of actors, actresses, and even technicians has skyrocketed and made filmmaking unaffordable.”
Producer C.Kalyan laments “Rising manufacturing prices have pressured producers to hunt ticket hikes from Rs 400 to Rs 1,000 within the opening week, and it has helped just a few movies, whereas not many others,” he says. In keeping with Kalyan, out of practically 3,000 registered producers, solely about 20 stay lively whereas the remaining have gone dormant, burdened by money owed and unpaid dues. “I’ve an inventory of producers who’re struggling to make ends meet after investing closely in movies with prime stars over the previous 20 years. Some producers are unable to help their kids’s schooling and healthcare, whereas actors and technicians have constructed elegant bungalows and experience in swanky vehicles.”
About Pan India phenomenon, he says , ‘Pan India is only a fantasy and just a few movies had been acquired throughout India. With OTT, Hindi dubbing, and different non-theatrical rights shedding worth, even prime producers are struggling to maintain themselves. A couple of should seem steady, however given the present losses—even in star-studded movies—it’s unsure how lengthy they’ll maintain on.
