Sankranti competition turning into colorless on display screen

Sankranti shedding allure in Tollywood. Sankranti occurs to be the preferred competition in two Telugu states Telangana and Andhra Pradesh and the filmmakers and high stars attempt to launch  their movies throughout this competition to attain blockbusters.

Nonetheless, of late, Sankranti competition is turning into colorless on display screen and is shedding allure in Tollywood. Movies like ‘Ala Vaikunthapurramuloo’, ‘Seethamma Vakitlo Sirimalle Chettu’ and ‘Shatamanam Bhavati’ throughout 2000-2010 captured the creativeness of all. With Okkadu redefining filmmaking and extra lately HanuMan displaying the ability of first Telugu superhero movie.

However now with the makers packing Sankranti to 5-6 or 4-5 movies, it’s displaying their insecurity. Commerce analyst Ramesh Bala succinctly says: “5 to 6 will likely be introduced however lastly, solely three to 4 will launch and it will not be six. Typically even 4 could also be extra, with different motion pictures from different languages additionally. Sankranti is an even bigger competition with an extended vacation season, it will possibly definitely accommodate three to 4.”

Not all movies releasing throughout Sankranti will likely be a success and it was confirmed by Guntur Karam and Saindhav whereas HanuMan carried out properly. Ramesh Bala reinforces this shift: “The competition provides a gap – holidays and other people. If there are three or 4 days of holidays, individuals go and watch a film. But when the content material is sweet, solely then will they transcend the vacations to observe it.” Journalist and analyst Nagendra Kumar additionally states that huge movies not command automated returns. In his phrases: “Hugeness or heaviness within the content material honed by high-voltage fan cry didn’t assist the much-hyped movies. Movies with excessive profile and exuberant expenditure, and with routine components, should not being entertained by plenty.”

Nagendra Kumar shares “That is evident from the 2025 season as properly. Ram Charan’s ‘Recreation Changer’, regardless of huge hype, “had a really arduous blow to endure disastrous losses”, whereas ‘Daaku Maharaj’ “simply escaped with a reasonable mouth speak.” Solely Venkatesh’s ‘Sankranthiki Vasthunnam’, made on a extra cheap price range, tasted “a stupendous success”

The upcoming Sankranti 2026 will witness large competitors between . Chiranjeevi and Anil Ravipudi’s ‘Mana Shankaravaraprasad Garu’, with Venkatesh in an prolonged cameo, is anticipated to guide the season. Ravi Teja’s ‘Bhartha Mahasayulaku Vignyapthi’, Naveen Polishetty’s ‘Anaganaga Oka Raju’ and Sharwanand’s ‘Nari Nari Naduma Murari’ all crowd the identical emotional-comedy-family turf.

Prabhas The Raja Saab is releasing one week earlier on 9 Jan 2026. Ramesh Bala warns: “Two movies per style can survive. If (there are) greater than two (movies) in the identical style, they may eat into one another’s pie.” Tamil titles add additional stress. Bala notes: “With motion pictures from different languages additionally (lined up), generally even 4 could also be extra.” Vijay’s ‘Jana Nayagan’ and ‘Parasakthi’ might not topple Telugu biggies, however they take up a big multiplex share.

 Bala explains: “February and March are usually thought-about gradual months. Then they’ve to attend for Ugadi or one thing or April. The business doesn’t work in an organised approach. Every particular person producer, when he completes a film due to his rate of interest on the borrowing, tends to launch it as early as they will or (throughout) the following competition.”

Small and medium price range movies bear the burnt. Nagendra Kumar shares “Small and medium-budgeted movies won’t ever achieve a bonus within the rush of high-budgeted movies. If the large movies tank on the field workplace, then the smaller movies take the lead. This has been proved proper repeatedly.” However this isn’t sustainable, and he provides that the upcoming Sankranthi will likely be “a bitter battle to maintain in theatres” for smaller titles except they carry “excellent and invincible content material.”Ramesh Bala says, “Business as a staff, as a discussion board, the affiliation has to sit down collectively, they plan competition releases, it is going to be higher for the entire business.”