Chai Bisket Launches India First Regional Brief-Sequence OTT Platform
Chai Bisket, a number one digital media and leisure firm, is launching Chai Pictures tomorrow, India’s first regional short-series OTT platform. Primarily based in Hyderabad, Chai Bisket goals to cater to audiences craving participating, short-form content material, beginning with over 100 authentic Telugu exhibits within the first six months.
The platform, backed by a $5 million seed spherical, focuses on high-quality, culturally rooted fiction in regional languages. Co-founder Sharath Chandra emphasizes microtransactions and model collaborations for monetization, skipping advertisements and subscriptions. With over 2 billion views on YouTube and 50 million month-to-month video views, Chai Bisket is poised for development.
The launch occasion on December eighth, 9 AM at Park Hyatt, Hyderabad, options visitors like Rana Daggubati, Ravi of Mythri Film Makers, and tech entrepreneurs. Chandra likens Chai Pictures to bridging YouTube and Netflix, delivering “extra drama and better-produced exhibits” in bite-sized codecs.
With an 80 Member crew and plans to scale to different Indian languages, Chai Pictures bets on constant hits for retention. “If you happen to make nice content material, all the things else will observe,” says Chandra. The main focus is on culturally related tales, no mere dubbing. Thrilling occasions for regional OTT content material.
