e& drives AI-first workforce transformation with Oracle Cloud

International know-how group e& is accelerating its synthetic intelligence (AI) technique by modernising human assets for its 10,000-strong workforce utilizing Oracle Fusion Cloud Human Capital Administration (HCM).

In a transfer that underscores each its digital ambitions and regulatory commitments, e& is deploying the platform on Oracle Cloud Infrastructure (OCI) devoted area. The initiative displays a broader shift in how main regional enterprises are approaching workforce transformation, embedding AI not solely in customer-facing companies, but additionally on the core of inner operations.

Headquartered in Abu Dhabi, e& serves prospects throughout 38 international locations spanning the Center East, Asia, Africa and Europe. Its portfolio ranges from superior connectivity, leisure and streaming companies to monetary companies, cloud computing, cyber safety, web of issues (IoT) platforms and AI-powered enterprise options.

Because the group positions itself as a digital-first, multi-market know-how participant, its management recognised that its folks technique wanted to evolve in parallel. The adoption of Oracle Cloud HCM is meant to equip staff and managers with AI-driven instruments that help smarter decision-making, steady studying and extra personalised experiences.

“Modernising the worker expertise is a strategic precedence,” mentioned Marwan Bin Shakar, chief know-how officer at e& UAE. “Oracle Cloud HCM permits us to embed AI throughout our folks processes, enhancing expertise improvement and delivering extra personalised worker experiences on a safe, domestically deployed OCI Devoted Area.”

The deployment represents greater than a system improve. By integrating embedded AI, generative AI and AI brokers immediately into HR workflows, e& is reshaping recruitment, efficiency administration, expertise improvement and workforce planning.

Working throughout various geographies brings complexity, regulatory variations, various labour markets and fragmented HR programs. One of many major targets of the transformation was to standardise processes throughout areas whereas enhancing visibility into workforce knowledge.

“With Oracle Cloud HCM, e& has been capable of standardise HR processes throughout geographies, enhance workforce visibility, and equip staff and managers with AI-driven insights to help smarter expertise choices,” mentioned Ali Al Mansoori, group chief folks officer at e&.

Routine duties akin to interview scheduling, candidate screening and follow-up communications have been automated, accelerating time-to-hire and lowering recruitment prices. Superior AI algorithms assist match candidates to roles based mostly on expertise, expertise and predicted match, which can enhance hiring high quality.

e& is increasing using AI-powered digital assistants to reinforce candidate and worker engagement. Conversational interfaces, spanning textual content, chat and voice, will provide round the clock help all through the recruitment journey. Past hiring, embedded AI instruments such because the Studying and Coaching Advisor Agent, Oracle Develop and Oracle Dynamic Abilities are designed to create a extra adaptive workforce. These capabilities suggest expertise and studying alternatives aligned to staff’ present roles and future aspirations, serving to employees set and obtain objectives whereas supporting managers in delivering extra complete efficiency opinions.

A defining characteristic of the venture is its deployment on OCI Devoted Area, put in throughout the UAE to fulfill nationwide knowledge sovereignty necessities. For organisations working in extremely regulated sectors or jurisdictions, preserving delicate knowledge inside nationwide borders is more and more essential. The OCI devoted area gives the total suite of Oracle Cloud companies in a buyer’s personal datacentre or designated location. It will permit e& to undertake the most recent AI-driven improvements whereas sustaining management over knowledge residency, safety and efficiency.

“e&’s transformation right into a digital-first, multi-market know-how group requires an HR platform that may scale with its ambitions and help a extremely various workforce,” mentioned Yassine El Bakiouli, vice-president – enterprise functions, Gulf Area, Oracle. “Oracle Cloud HCM has enabled e& to modernise its folks operations by bringing collectively workforce knowledge, embedded AI and superior analytics to create extra clever and personalised worker experiences. Operating these functions on OCI Devoted Area helps guarantee e& can undertake innovation at tempo whereas addressing safety, efficiency and knowledge sovereignty necessities.”

For Oracle, the deployment reinforces its increasing footprint throughout the Gulf and wider Center East. The corporate has been investing closely in regional cloud infrastructure, together with public cloud areas and devoted cloud deployments, to help governments and enterprises navigating regulatory necessities. The collaboration with e& illustrates how world know-how suppliers and regional champions are aligning methods: combining hyperscale cloud capabilities with native deployment fashions to speed up AI adoption responsibly.

As enterprises throughout the Center East intensify funding in AI, workforce readiness is changing into a strategic differentiator. e&’s deployment of Oracle Fusion Cloud HCM on OCI devoted area affords a blueprint for organisations searching for to modernise HR whereas complying with nationwide rules.