Bollywood

Vishwambhara OTT Deal A Missed Alternative



Megastar Chiranjeevi’s extremely anticipated movie Vishwambhara could have missed a significant OTT alternative. The fantasy epic, directed by Mallidi Vassishta, was reportedly supplied near ₹100 Cr for digital rights in 2023, however the deal was by no means closed. This marks a big setback for the movie, contemplating the present slowdown within the OTT market.

 

Vishwambhara is the largest mission in Chiranjeevi’s illustrious profession, that includes Trisha Krishnan and Ashika Ranganath as the feminine leads. Music consists by legendary composer M. M. Keeravani, including to the movie’s grand scale. The mission has confronted important delays because of intensive VFX work, with the discharge now anticipated in July 2026.

The OTT market was at its peak when Vishwambhara was introduced in 2023, with streaming platforms prepared to supply near ₹100 Cr for digital rights. Nonetheless, the producers didn’t finalize the deal, and now securing even two-thirds of the sooner supply has grow to be troublesome. Negotiations are ongoing, with Zee5 and JioHotstar reportedly within the race to bag the digital rights.

The crew is planning to launch a brand new video glimpse quickly, showcasing upgraded visuals and the true scale of the movie. Earlier promotional content material confronted criticism, particularly concerning VFX high quality, making the upcoming glimpse extraordinarily essential. Vishwambhara is about to launch in July, 2026, and is anticipated to be a significant theatrical occasion.