Prime Video to convey world actuality present The Alliance to India
Banijay Asia, a part of media and leisure powerhouse Banijay Leisure, is ready to provide the primary worldwide adaptation of Talpa Studios’ daring actuality format, The Alliance. The Hindi-language model, which can launch on Prime Video India as premium flagship content material, exemplifies the “world to native” experience Banijay Asia is thought for.
About The Alliance
Now in its third profitable 12 months within the Netherlands, The Alliance has confirmed itself as a extremely addictive actuality format, pushed by technique, belief and always altering dynamics. The Indian adaptation guarantees a high-stakes social technique area, particularly reimagined for the Indian viewers. On this model, one should preserve their buddies shut, however their enemies nearer, nevertheless, as alliances fracture and loyalties shift below strain, the competitors turns into a real check of character. In a cultural panorama the place relationships are paramount, just one participant can finally win the prize.
In the Netherlands, The Alliance has grow to be the best-performing long-running actuality sequence on SBS6, persistently delivering sturdy rankings and engagement. Starting 2026, it achieved a document breaking 20.8% market share (key demo 25-59), considerably outperforming the channel common. The format additionally ranks because the primary title on streaming platform KIJK and continues to generate sturdy on-line engagement throughout social media platforms, underlining its broad and dependable fanbase.
Banijay Asia heads discuss The Alliance
Deepak Dhar, Founder & Group CEO at Banijay Asia: “Banijay Asia has constructed longstanding, trusted relationships with streamers throughout India, and this fee displays the boldness they place in our means to ship distinctive, high-value content material. Prime Video India has been an essential accomplice on this mission, and is the right residence for a format of this scale and ambition.”
Sebastian van Barneveld, Director International Distribution at Talpa Studios: “Confirmed within the Netherlands, dominating entry prime time with the strongest rankings seen up to now three a long time, this extremely versatile Talpa Studios format brings collectively all our core strengths into one highly effective present. Seeing The Alliance increase into India is a proud milestone for us. With Banijay Asia, we couldn’t have requested for a stronger launch accomplice on this style.” Mrinalini Jain, Group Chief Improvement Officer, Banijay Asia & Endemol Shine India: “
At Banijay Asia, we always problem ourselves to convey the area recent, distinctive, culturally related and interesting leisure, whereas persevering with to push the envelope and form the way forward for the leisure panorama. We imagine nice content material should journey and be celebrated, while being meaningfully localised to the cultures and audiences it serves. With our companions at Prime Video India who’ve all the time supported our imaginative and prescient, The Alliance displays this ethos.”
