Microsoft is gifting away $1 million and a Benz to draw customers to Edge
Abstract created by Good Solutions AI
In abstract:
- PCWorld studies Microsoft is launching a sweepstakes with a $2 million prize pool to spice up Edge browser adoption, providing a $1 million grand prize and Mercedes-Benz automobiles.
- Customers can enter by setting Edge as their default browser and performing one search, with extra entries out there by means of Bing and Copilot companies.
- This aggressive advertising technique runs till Could 2026 in choose areas, representing Microsoft’s important gamble to compete within the browser market.
Microsoft has been attempting to get customers onto Edge for years. Up to now, they’ve used soiled methods like annoying default browser prompts, concentrating on heavy Chrome customers, and dissuading Chrome downloads. The corporate’s desperation is flaring once more, besides this time they’ve switched from the stick with the carrot: a sweepstakes.
Noticed by Neowin, Microsoft’s Edge is now displaying a brand new promotion in-browser: “Get Edge, set as default browser, search as soon as from the tackle bar—earn 5 entries.” And slightly below that: “You possibly can win $1,000,000 USD or a automobile. Plus, hundreds of prompt win prizes.” That automobile? Certainly one of three Mercedes-Benzes. The full prize pool? $2 million.
Solely customers within the US, Canada, Mexico, or one of many few allowed European nations are eligible to take part. The sweepstakes is at present lively and ends on Could twenty first, 2026 at midnight PT.
Neowin dug into the phrases and situations for the promotion and located different methods to extend your possibilities of profitable: “visiting the sweepstakes web page, sharing customized hyperlinks to the web page with family and friends, utilizing the Microsoft Rewards extension, redeeming Microsoft Rewards rewards, leveraging the Bing and Copilot cellular apps, and attempting Bing Picture Creator, Video Creator, and Copilot Search.”
It’s a beneficiant advertising technique and an enormous gamble on the corporate’s half, one that can solely repay if Edge has really improved to the purpose the place customers will really discover it extra palatable than Chrome, Firefox, and each different browser available on the market. However even when you suppose Edge is the worst of them, the prospect to win one million bucks (or a Mercedes automobile!) could make it well worth the hassle.
This text initially appeared on our sister publication PC för Alla and was translated and localized from Swedish.
