Amazon units an finish date for its standalone Freevee app

Almost eight months after Amazon introduced it was phasing out its ad-supported Freevee streaming service, the standalone Freevee app continues to be extensively obtainable. Now it seems the app’s days are numbered. 

On the July 1 replace for the Apple App Retailer model of the Freevee app, a brand new observe reads: “The Freevee app will likely be obtainable till August 2025. Proceed watching your favourite Freevee Originals and our library of hit films, reveals, and reside TV on Prime Video free of charge, no subscription wanted. Obtain Prime Video to get began and sign-in together with your Amazon account.” 

It’s not clear if the identical deadline applies to the Freevee app for different platforms. For instance, the same message with out the August 2025 deadline seems on the Hearth TV model of the Freevee app. 

We’ve reached out to Amazon for extra particulars. 

Phrase that the standalone Freevee app will solely be obtainable till subsequent month—for Apple customers, a minimum of—doesn’t come as an enormous shock. 

Amazon introduced again in November 2024 that it might sundown the Freevee model and fold all its ad-supported streaming reveals and flicks into Prime Video, a transfer meant to “ship an easier viewing expertise for patrons.” 

On the time, Amazon stated the phase-out of the Freevee model would happen inside a matter of weeks, but it surely didn’t give a agency date for yanking the standalone Freevee app, which has remained extensively obtainable. 

First launched as IMDb Freedrive in 2019 earlier than being rebranded as IMDb TV six months later, Freevee supplied a mixture of on-demand and ad-supported TV reveals and flicks in addition to a variety of FAST (quick for “free ad-supported streaming TV”) channels.   

In April 2022, Amazon rebranded the service but once more as Freevee and gave it a splashy re-rollout, full with buzzy new reveals corresponding to Bosch: Legacy. 

Freevee scored a minimum of one real hit with Jury Obligation, a actuality present wherein an unsuspecting juror served in a pretend trial populated by actors, together with James Marsden. 

However having Freevee side-by-side with Prime Video quickly turned complicated for viewers and advertisers alike. Paying Prime Video subscribers have been usually shocked to seek out Freevee’s ad-supported content material blended in with Prime Video’s ad-free choices, whereas the arrival of Prime Video’s ad-supported tier meant Amazon had two “with adverts” streaming companies however with totally different branding.