Apple mocks Home windows blue screens in hostile 8-minute advert video

The enduring “Blue Display of Dying” (now generally known as the Black Display of Dying) has grown more and more uncommon with Home windows 11 customers hardly seeing it anymore. However that isn’t stopping Apple from utilizing it in its newest promoting/advertising marketing campaign.

Apple’s new “Macs don’t panic” advert video is over eight minutes lengthy and mocks Home windows getting used at a commerce present, the place an initially profitable occasion ends within the glow of a blue display fiasco.

Apple describes the video:

The Underdogs are prepared for his or her first-ever commerce present till a PC outage strikes and the Blue Display of Dying threatens their beloved Container Con. Due to the safety of their Apple merchandise, the Underdogs are unaffected and expertise extraordinary success. See how the magic of Mac, iPhone, and iPad comes collectively to assist the Underdogs meet potential shoppers, bag new enterprise, and even help to a fellow packaging firm.

Okay, solely advertising folks might provide you with copy like this. The “Underdogs” are a small start-up and Container Con is a commerce present. The quick movie sometimes reveals off Apple parts just like the ringtone of an Apple Watch or the “Discover My” function to find a misplaced iPhone.

However the central idea right here is Home windows bashing, the place the room turns blue as a result of the Home windows PCs used on the occasion crash with blue screens. In accordance with Home windows Newest, it is a reference to the worldwide CrowdStrike IT outage, which by the way was not Microsoft’s fault.

Apple appears to be manufacturing a misunderstanding with this quick movie, as fashionable Home windows 11 computer systems don’t really crash en masse like this, nor are Home windows customers panicking over their working methods. The scaremongering culminates at 5:03 into the video with the assertion: “Huh? It’s a PC drawback. Your Macs are safe.”

Additional studying: The right way to troubleshoot a Home windows blue display error