Consultants on Mana Sankara Vara Prasad Garu courtroom order on unfavourable rankings
Chiranjeevi’s Mana Shankara Vara Prasad Garu turned the primary Indian movie to get a courtroom order stopping individuals to comeup with unfavourable rankings on-line even earlier than the discharge of the movie on BookMyShow.
Solely these with a sound ticket can publish their evaluation on BookMyShow. Following this, consultants analysed the impression of this motion. Director Hemanth Madhukar says “Telugu movies have suffered resulting from unknown people from numerous areas posting extraordinarily poor rankings and one-word unfavourable feedback. Web robots or bots flood platforms with minuscule rankings on the primary day, which might affect viewers notion even earlier than real evaluations emerge,”
He identified “In some instances, individuals even add movies from inside theatres and publish alarming feedback whereas the movie continues to be operating. These evaluations and rankings usually seem on the high, both unduly praising or unfairly downplaying a movie instantly after launch,”
One other producer highlighted “There are situations the place movies obtain 1 or 1.5 rankings on the opening itself, straight impacting viewers sentiment. A few of these accounts might be traced to overseas areas, together with just a few African nations, making them troublesome to trace. On the identical time, some producers spend ₹2–5 lakh to artificially increase their movies with brief optimistic feedback like ‘Great’ or ‘Tremendous’ and inflated rankings, which additionally distorts public opinion,”
Hemanth Madhukar provides “Fan wars have taken over social media. Followers examine collections, views on songs or teasers, and assault rival stars. Monitoring and stopping such organised behaviour turns into extraordinarily troublesome,”
He concluded “Proper now, such evaluations have been stopped on BookMyShow. This authorized protect needs to be prolonged to social media platforms as effectively. Solely then can we really stem this negativity enterprise,”
