Dell Applied sciences accelerates AI and digital transformation throughout the Center East

Final week at Gitex International 2025 in Dubai, Dell Applied sciences demonstrated its rising affect within the Center East, spotlighting its position in advancing synthetic intelligence (AI) and digital transformation throughout each private and non-private sectors.

Walid Yehia, managing director South Gulf at Dell Applied sciences, spoke to Pc Weekly in regards to the firm’s imaginative and prescient for the area, highlighting the sensible steps Dell is taking to assist organisations innovate, optimise prices, and navigate the evolving digital panorama.

“Our job is admittedly to assist our clients speed up their digital transformation and AI journey in a quite simple approach,” Yehia stated.

“To do that, we reworked ourselves and constructed quite a lot of capabilities that we imagine are basic to the digital and AI transformation of our clients, which in flip drives correct enterprise transformation.”

He highlighted Dell’s give attention to AI and information options, multi-cloud architectures, info safety, digital office innovation, and edge computing: “Extra information shall be created on the edge, and organisations want the instruments and experience to handle it successfully.”

Throughout the occasion, Dell additional strengthened its regional technique by signing a memorandum of understanding with UAE-based Emcode Know-how. The partnership will give attention to AI-driven workshops, coaching programmes, consultancy, and use-case improvement for sectors together with legislation enforcement, healthcare, and public authorities.

Jean-Luc Rouinvy, CEO of Emcode, described the collaboration as a strategy to mix technical experience with revolutionary options to “redefine AI’s position in driving digital transformation throughout the UAE.”

Yehia emphasised that the partnership permits Dell to help the UAE’s strategic objectives towards innovation and digital transformation whereas serving to Emcode ship AI-led options to its essential shopper portfolio.

“Our position is to assist clients innovate sooner and extra effectively with optimum value. That requires progressive pondering, clear technique, and a tradition of innovation throughout the organisation. Combining these parts, we are able to ship actual enterprise transformation with cost-effective options round automation and intelligence,” Yehia stated.

He pointed to a number of sectors which can be main the adoption of AI and superior applied sciences, together with public companies, healthcare, monetary companies, telecoms, and training.

“These organisations are bold and open-minded about what they wish to obtain with AI,” he stated.

In healthcare, as an illustration, Dell has applied digital AI assistants which can be out there 24/7, guiding sufferers, connecting them to specialists, and supporting automated decision-making. The corporate can be exploring agentic AI, which helps automate enterprise processes and decision-making to additional speed up digital transformation.

Collaboration with governments and companions is one other cornerstone of Dell’s strategy within the Center East. Yehia described an engagement mannequin that begins with understanding the technique and imaginative and prescient of public sector purchasers.

“As soon as we perceive that, we are able to speed up their journey and ship targets rapidly by offering a platform that permits them to innovate, design, construct, and take a look at quickly,” he stated.

“Our technique within the Center East is easy – ship options that generate actual enterprise outcomes. We’re constructing all of the capacities and capabilities to stroll the stroll and speak the speak, guaranteeing that our clients can rework their operations, innovate constantly, and obtain measurable outcomes,” Yehia concluded.