Getting sick of all of the Prime Video adverts? Amazon quietly doubled them

When you’re already fed up with the quantity of adverts you see on the Amazon Prime Video streaming service, there may very well be a cause. Amazon has quietly begun working twice as many adverts between films and TV reveals than it did a 12 months in the past, experiences AdWeek.

When the streaming service started exhibiting adverts early in 2024, the industrial breaks have been imagined to be between 2 and three.5 minutes per hour. In a brand new e mail to advertisers, Amazon now states that the industrial breaks have slowly been expanded to 4 to six minutes per hour, AdWeek experiences.

The streaming service reportedly didn’t discover a significant drop in subscribers when it started exhibiting adverts, however it now stays to be seen how a lot promoting subscribers are prepared to place up with.

Why are extra adverts being proven?

It’s frequent for streaming companies to begin with a small variety of adverts to rope in new prospects and keep away from alienating present prospects. As soon as the subscriber base is massive sufficient, they’ll then regularly improve the promoting load (which has backfired for corporations like Roku).

The extra folks change away from conventional, linear tv choices to streaming companies, the better it’s for suppliers to implement each worth hikes and elevated promoting with out risking main losses in subscription numbers.

Firms like Amazon naturally need to earn as a lot cash as attainable by way of promoting per subscriber, to finance additional productions and line the pockets of shareholders.

Editor’s observe: After publication, Amazon public relations reached out with the next assertion, which it says was delivered to AdWeek as effectively. It doesn’t tackle claims that advert masses on Prime Video have roughly doubled since rolling out in 2024.

“We stay centered on prioritizing advert innovation over quantity. Whereas demand continues to develop, our dedication is to bettering advert experiences somewhat than merely growing the variety of adverts proven. For the reason that starting of this 12 months alone, we’ve introduced a number of capabilities, together with Model+, Full TV, and new advert codecs—all designed to ship industry-leading relevancy and enhanced buyer experiences. We are going to proceed to take a position on this essential work, creating significant improvements that profit each prospects and advertisers alike.”