Gitex 2025: Assist AG goals to be international cyber drive as UAE leads AI safety transformation
Because the United Arab Emirates (UAE) cements its place as one of many world’s most superior cyber-resilient nations, Assist AG has emerged as a strategic cyber safety enabler for governments and important industries throughout the area.
Working because the devoted cyber safety arm of e& Enterprise, the digital companies enterprise of Emirati state-owned telecoms supplier e&, Assist AG has constructed a powerful footprint by delivering sovereign safety companies tailor-made to Gulf Cooperation Council (GCC) laws – a key differentiator in a market the place digital sovereignty, information residency and regulatory compliance have gotten board-level priorities.
With the UAE launching nationwide initiatives round AI governance, cloud adoption and infrastructure safety, Assist AG has aligned its mission to help this speedy transformation with regional-first innovation.
The corporate is now increasing past its established position within the Center East to place itself on the worldwide cyber stage, specializing in AI-powered risk intelligence, managed safety companies and next-generation automation.
Chatting with Pc Weekly on the Gitex World 2025 convention in Dubai, Aleksandar Valjarevic, appearing CEO at Assist AG, mirrored on this journey: “We pioneered the idea of sovereign cyber safety companies within the area,” he mentioned.
“Over the previous 20 years, now we have gained deep experience working with governments, crucial infrastructure and main enterprises, all the time working in full compliance with native laws. We predict globally however act regionally and that has been important to our development.”
The GCC’s digital financial system is scaling quick, with cloud transformation and cyber safety topping CIO priorities. Valjarevic believes this creates a possibility for Assist AG to behave not simply as a options supplier, however as a long-term safety companion.
“We’re in a singular place as a result of we carry cyber safety excellence, and as a part of e& Enterprise, we’re additionally built-in into the area’s wider digital transformation ecosystem”.
Assist AG has constructed a status for being forward of the curve in rising applied sciences. The corporate was early in deploying machine studying in cyber defence, and in the present day is investing closely in AI automation and making ready for what Valjarevic describes because the “post-quantum crypto revolution.”
“We began investing in managed safety companies very early, which allowed us to construct a mature operational mannequin,” he mentioned. Assist AG’s place inside a telecoms group additionally offers a singular intelligence benefit, providing visibility into DDoS and web site visitors patterns at scale, unlocking earlier risk detection capabilities than most standalone suppliers.
“We imagine that in a number of years, 80% to 90% of cyber safety can be delivered as a service on Opex-based fashions,” he mentioned.
“Assist AG in the present day is a nationwide champion and trusted regional supplier and our ambition now’s to turn into a world cyber drive. We’ll obtain that via expertise, service excellence and steady innovation.”
Because the UAE units cyber safety requirements for the digital period, Assist AG intends to scale its experience globally, remodeling regional management into worldwide affect.
