HBO Max is mountain climbing costs, identical to its chief exec mentioned it could

Just a bit greater than a month after the highest exec for HBO Max mused that the service is “means underpriced,” the streamer is following by with a value hike for every of its three tiers. 

Beginning at the moment for brand spanking new subscribers, the value of HBO Max Premium will go as much as $22.99, a $2-a-month enhance, whereas the annual charge for Premium will rise to $229.99, up $20 a yr. The step-down HBO Max Customary plan can be getting a value hike to $18.49 a month, up $1.50/month, with the annual Customary value going as much as $184.99, a $15 annual enhance. Lastly, HBO Max Fundamental with Advertisements is now $10.99, up a greenback a month, whereas the annual charge for that plan is getting hiked to $109.99 a yr, up $10 yearly. 

Present HBO Max month-to-month subscribers will see the value will increase take impact on their subsequent payments after November 20, 2025, whereas present subscribers on annual plans will keep on with the earlier charge till their plans expire, in accordance with Selection. 

HBO Max’s Premium tier offers you 4 simultaneous 4K UHD streams with Dolby Atmos when out there, plus as much as 100 downloads at a time. The Customary plan serves up two 1080p streams with 30 downloads without delay, whereas Fundamental with Advertisements affords two ad-supported 1080p streams with out the downloads.   

It’s been roughly 16 months for the reason that final time HBO Max raised its costs. At the moment—when HBO Max will nonetheless being known as simply “Max”—each the ad-free tiers received value hikes, however the with-ads tier remained unchanged. Whereas the most recent HBO Max value hike arrived with out warning for brand spanking new prospects, the highest govt for the streamer telegraphed the transfer final month. 

“The truth that that is high quality—and that’s true throughout our firm, movement image, TV manufacturing and streaming high quality—all of us assume that offers us an opportunity to lift [the] value,” Warner Bros. Uncover CEO David Zaslav mentioned on the time. “We expect we’re means underpriced. We’re going to take our time.”   

Apparently, Zaslav’s promise to “take our time” meant solely just a little greater than a month. 

HBO Max has seen loads of adjustments since its earlier value hike again in June 2024. First got here the choice in February to pare again the affords of HBO Max’s with-ads tier, with subscribers to the plan shedding entry to the Bleacher Report Sports activities add-on in addition to streaming CNN content material. 

Then got here the identify change from “Max” again to HBO Max, which occurred this previous summer time. The transfer successfully undid Warner Bros. Discovery’s ill-advised “Max” rebranding of the service, which solely lasted a few years. 

Lastly, HBO Max Customary and Premium subscribers realized they might additionally lose entry to streaming CNN information beginning November 17, thereby making means for the launch (or re-launch) subsequent week of a brand new CNN streaming service.