HP upends Apple as probably the most most well-liked PC; Microsoft, Acer plunge

We all the time knew that customers most well-liked Home windows PCs over Macs, however the numbers now again it up.

HP topped Apple as probably the most most well-liked PC maker within the 2025 iteration of the American Buyer Satisfaction Survey — although normal client satisfaction with PCs fell barely in contrast with 2024 sentiments. Huge names, like Microsoft, suffered within the eyes of their client critics.

Clients polled by the survey, nevertheless, stated that the general design of computer systems has improved, and that they marked that facet as the most effective of the computing expertise. The worst? The agony of calling after which navigating by means of a name heart to obtain buyer assist.

ACSI, which runs the examine, stated that it despatched out 1000’s of electronic mail surveys to random clients, and the 16,205 accomplished surveys it acquired have been used as the inspiration for its 2025 report. Clients have been requested about their experiences with the most important clients in addition to an “all different” class. The ACSI acquired buyer inputs on expectations, high quality perceptions, and perceptions of worth and used them as inputs to generate a rating.

The most important slips in perceived high quality have been Apple, Microsoft, and Acer, all of which misplaced three factors within the ACSI rankings. Final yr, Apple topped the charts with a rating of 85. But its rating of 82 positioned Apple second; Dell’s ACSI rating additionally decreased by some extent in comparison with 2024. Nevertheless, ACSI assigned Dell a rating of 83, making it the most well-liked laptop firm for 2025.

The ACSI additionally included tablets on this class, and added Amazon to its checklist of producers. Pill satisfaction scores plunged, from 81 in 2024 to 77 in 2025.

Generally, laptop satisfaction declined throughout each PC maker save Dell, which noticed a rise within the satisfaction rating from 2024’s 80 rating to its 2025 rating of 82.

ACSI measured a number of features of the computing expertise — design, availability of software program, ease of operation, graphics and sound high quality, and extra — and customarily discovered that clients ranked them basically the identical as in 2024. Clients expressed the least satisfaction with a pc’s means to forestall crashing, the overall state of “options” just like the OS or preloaded software program, and call-center satisfaction. (They apparently hadn’t moved previous our first assessment of Home windows 11.)

ACSI Family Equipment and Electronics Examine 2025 / American Buyer Satisfaction Index LLC.

“The service expertise could also be an element within the deviating ranges of satisfaction between desktops and tablets,” the ACSI discovered. “Producers proceed to develop their restore networks to attach customers with handy retailers for service, however excessive restore prices and inconsistent components availability proceed to hinder the service expertise for some.”

Apparently, clients ranked the desktop expertise increased than that utilizing a laptop computer, although features like “web site satisfaction” ought to have been principally thee similar for each.

ACSI Family Equipment and Electronics Examine 2025 / American Buyer Satisfaction Index LLC.

Nonetheless, the class with probably the most want for enchancment isn’t PCs, however tablets. Amazon clearly has its work lower out for it.