Hyderabad Courtroom Protects Chiranjeevi Character Rights
A Hyderabad civil courtroom has protected the persona and publicity rights of veteran actor Chiranjeevi, issuing an interim injunction in opposition to 30+ on-line entities from utilizing his identify, picture, or voice commercially or personally with out consent. The order, handed by Chief Choose S Sasidhar Reddy on September 26, goals to forestall irreparable hurt to Chiranjeevi’s repute and financial pursuits.
Chiranjeevi filed a grievance in opposition to on-line platforms misusing his id, together with AI-generated variations that had been faux, deceptive, and doubtlessly dangerous. The courtroom acknowledged Chiranjeevi as one among India’s most iconic movie personalities, emphasizing the necessity to shield his persona rights.
This judgment reinforces the significance of persona and publicity rights within the Indian leisure business, guaranteeing respect for particular person repute and mental property. The courtroom’s resolution highlights the rising concern over unauthorized exploitation of movie star photographs and digital likenesses, significantly with the rise of synthetic intelligence.
Chiranjeevi’s authorized staff has been instrumental in attaining this landmark safety, and the case is scheduled for additional proceedings on October 27, 2025.
