Logitech rejects AI devices: ‘An answer on the lookout for an issue that does not exist’
From graphics playing cards to mid-sized automobiles, you may’t discover any new electronics that don’t declare to be “AI-powered” in a roundabout way. That features Logitech’s mice and keyboards, a few of that are being loaded particularly with “AI” buttons. However the CEO of Logitech says she sees no worth in notorious “AI” devices, such because the Rabbit A1 or the Humane pin.
“What’s out there’s a resolution on the lookout for an issue that doesn’t exist,” stated Hanneke Faber in an interview with Bloomberg. That appears to be the consensus amongst reviewers, and plenty of early adopters, who discovered the Rabbit R1 to be little greater than a stripped-down smartphone that was much less succesful than, nicely, a telephone simply operating the ChatGPT app. The Humane pin was much more lampooned, with its questionable utility underscored by poor battery life and overheating points for the projected hand display. Each gadgets at the moment are basically useless.
That isn’t to say that Logitech has no ticket to the “AI” hype practice. It sells a “Signature AI Version” of the M750 mouse which has a devoted assistant button proper there on the highest of the mouse. Logitech has an “AI” Immediate Builder that integrates with its omnibus Logi Choices+ administration app as nicely, permitting triggered actions on most of its mid-range and high-end keyboards and mice.
That being stated, wanting on the firm’s newest merchandise, it’s refreshing to see one thing that doesn’t have abominable intelligence plastered on each web page. The MX Grasp 4 mouse and the Alto Keys 98M keyboard each omit any point out of “AI” on their promotional pages. The latter doesn’t also have a Copilot button, regardless of being a cross-platform Home windows/Mac enter system. With so many services apparently injecting “AI” into their options listing apparently simply to tick a field, I respect Logitech’s obvious resistance to the development.
Faber additionally stated that Logitech isn’t seeking to elevate costs once more anytime quickly, after a notable bounce in sticker costs following the preliminary spherical of Trump tariffs. “…It needed to be accomplished and it was higher to tear off the proverbial Band-Assist than sort of drag our toes, which some others did.” Logitech elevated costs on some gadgets by round 25 % in early 2025. That stated, with pricing for chips and reminiscence exploding, thanks largely to the “AI” trade increase, even low-end gadgets might see extra pricing strain in 2026.
