Netflix Alleged Bid for Aamir Khan Sitaare Zameen Par Digital Rights Dismissed

Aamir Khan is reportedly contemplating an unconventional route for his upcoming movie Sitaare Zameen Par, with plans to launch it on YouTube by way of pay-per-view. This transfer might democratize movie consumption in India, significantly amongst viewers in smaller cities and cities the place many will not be common OTT subscribers. The movie, directed by RS Prasanna and starring Khan, Genelia Deshmukh, and a number of newcomers, is a remake of the acclaimed Spanish film Campeones.

Stories claimed that Netflix had made a whopping ₹125 crore bid to accumulate the digital rights of Sitaare Zameen Par and cease it from releasing on YouTube post-theatrical run. Nonetheless, sources near the streaming large have dismissed these claims as “completely false.” An business insider related to Netflix informed ETimes that the studies have been false, placing an finish to the hypothesis.

The alleged bid had reportedly elevated from ₹60 crore to ₹125 crore, with the intention of stopping the film from heading to YouTube and disrupting the OTT ecosystem. Nonetheless, with Netflix denying the claims, it appears that evidently Aamir Khan’s crew is transferring ahead with their plans to launch the movie on YouTube.

Aamir Khan’s choice to launch Sitaare Zameen Par on YouTube by way of pay-per-view may very well be a game-changer for the Indian movie business, providing a brand new distribution technique that might profit each filmmakers and audiences. With the movie’s launch technique nonetheless unfolding, followers are eagerly ready to see the way it will influence the way in which motion pictures are consumed in India.