Pure Storage rebrands to Everpure as storage maker’s enterprise expands focus to knowledge administration

Pure Storage has rebranded to Everpure. The one-time flash storage {hardware} provider characterised the transfer as an “enlargement of the model” primarily based on the rising significance of information administration. It’ll coincide with the addition of performance to extend visibility “inside” knowledge and improve buyer management over datasets. 

Pure founder and chief expertise officer (CTO) John “Coz” Colgrove summed up the corporate’s evolution from a supplier of storage {hardware} to an ever-greater involvement in managing knowledge.

“All people’s very centered on the best way to use their knowledge extra successfully, particularly for AI [artificial intelligence]. They should perceive what knowledge they’ve, the place it’s, what’s within the knowledge, what the provenance of the information is,” he stated.

“We’ve been round 16 years and began out fully centered on knowledge storage,” added Colgrove. “As we began doing extra with [Pure’s] Enterprise Knowledge Cloud and Pure 1, we’ve moved up the stack to the place we’re doing extra round governance of the information, monitoring the information, understanding the information, managing the information, fairly than simply storing it.”

Colgrove emphasised that Pure will “depart nothing behind”. It’ll nonetheless promote knowledge storage merchandise, however recognised that for the C-level executives in enterprises, the dialog goes past that.

“Dialog with prospects is transferring as much as the next degree,” he stated. “When you’re a senior government, you don’t care about what number of gigabytes a second we get out of this, whether or not it’s linked by Fibre Channel or Ethernet, is it NVMe, or RDMA enabled.”

“What you care about is, the place’s my knowledge? Who has entry to it? How is it protected? What’s saved in every bit of information? What am I letting my AI use? What am I coaching my AI on? We’re specializing in these conversations across the knowledge, the way it flows by way of totally different methods, the place it originated, what is definitely in it, the place it’s allowed to be saved bodily on the planet.” 

Pure already has some performance in these areas. At its Speed up occasion in June 2025, it launched Enterprise Knowledge Cloud (EDC).

EDC successfully bundles current Pure Storage architectural parts, which embrace its Purity storage working system (OS), frequent to all the corporate’s arrays; Fusion, which permits discovery and administration of storage sources; Pure1, which permits for fleet administration when it comes to efficiency and detailed administration of sources; and Evergreen, which is the corporate’s consumption buying providing that enables for as-a-service procurement.

Now, with the rebrand to Everpure, the corporate guarantees extra performance to assist prospects perceive their knowledge, which shall be launched beginning this 12 months.

“New capabilities that we’ll come out with will look inside the information to know what is definitely within the knowledge, in order that then turns into knowledge administration and governance,” stated Colgrove.

“We’ll add new capabilities and enhance this for a number of years. We’ve shipped a few of the primary capabilities already this previous 12 months in EDC. We can have various options popping out that assist this course in Pure1, and we’re placing extra engineers on it than we’ve earlier than.”

Pure Storage will start buying and selling as Everpure on the New York Inventory Trade on 5 March 2026.