Rashmika Launches Pricey Diary | cinejosh.com

Rashmika Mandanna has launched her personal perfume model, Pricey Diary, marking her debut as a magnificence entrepreneur. The model is impressed by her private reminiscences and life experiences, with every fragrance representing a definite chapter in her life. Pricey, Diary is an “olfactory diary” that enables customers to hold their tales with them and categorical themselves unapologetically. The model is being developed and scaled in partnership with The PCA Firms, a world model acceleration agency.

The preliminary assortment contains three fragrances: Nationwide Crush, Irreplaceable, and Controversial, every drawing from particular turning factors in Mandanna’s public and private life. The fragrances characteristic substances comparable to pink lotus, jasmine, sugarcane, lychee, and keenness fruit, mixing Indian heritage with modern sensibilities. The merchandise are at the moment obtainable completely by way of the model’s web site, with costs starting from ₹599 for a 10ml bottle to ₹2,599 for a 100ml variant.

Pricey Diary joins a rising wave of celebrity-founded direct-to-consumer companies, with actors more and more taking up hands-on roles in model constructing past endorsements. Rashmika Mandanna’s enterprise into the wonder and private care phase is a major step, and her ardour for perfume is clear in her assertion, “For me, perfume is reminiscence.” The model’s success will depend upon its skill to resonate with customers and create a loyal buyer base.

With its distinctive fragrances and compelling story, Pricey Diary has the potential to make a major influence within the Indian magnificence and private care market. Rashmika Mandanna’s dedication to her model and her ardour for perfume are evident in her phrases, “It isn’t only a model.. not only a fragrance.. it is a piece of me.” Because the model continues to develop and evolve, it is going to be fascinating to see the way it shapes up within the aggressive magnificence trade.