SanDisk ditches Black and Blue naming for ‘Optimus’- monikered SSDs

Okay, perhaps SanDisk was uninterested in getting beat up over its Black and Blue SSD naming conference (see what I did there!), or perhaps somebody within the firm is just a fan of the Transformers franchise.

Regardless of the motive, the corporate’s SSDs will now be referred to as Optimus (née Blue), Optimus GX (née Black 7xxx), and Optimus GX Professional (née Black 8xxx).

For the brand new branding, SanDisk has considerably revised the look of the packaging and labels. They’re sexier to make sure, with a brand new font and placing new graphics. Mentioned graphics remind remind me extra of Tron Ares than Transformers, however hey — it’s more likely to attraction to the identical target market.

Particular present mannequin rebrands embody the Blue SN5100 (now Optimus), the Black SN7100 (Now Optimus GX), and the Black SN8100 (Optimus GX Professional). The numbers might be retained within the new names, although apparently not the letter prefixes.

New small-fry SSD

Additionally introduced was a 2230 (22mm huge, 30mm lengthy) model of the previous SN7100, the Optimus GX 7100M. That is tailor-made in direction of smaller and transportable gadgets with expandable storage equivalent to Steam Deck and the like.

Now somebody please inform us easy methods to keep away from the will so as to add a “Prime” to the monikers.