Vijay Kushi Re Launch Consequence Is A Farcry From His Earlier Ghilli Success
Vijay’s iconic romance movie Kushi, directed by SJ Suryah, was re-released in theaters on September 25, 2025, to mark its twenty fifth anniversary. Regardless of its huge success 20 years in the past, the re-release has failed to draw audiences, with the movie opening with a mere ₹1 crore gross in Tamil Nadu. The movie stars Vijay and Jyothika in lead roles, with notable performances from Vivekh, Mumtaj, Vijayakumar, and Nizhalgal Ravi.
The re-release development has gained vital success in South India over the previous few years, with Sakthi Movie Manufacturing unit and AM Rathnam behind the re-release of Kushi. Nonetheless, audiences appear to have grown bored with fixed re releases, and Kushi’s poor efficiency is a testomony to this. In distinction, Vijay’s movie Ghilli, which was re-released in 2024, was an enormous success, amassing round ₹25 crore gross in Tamil Nadu and over ₹30 crore worldwide.
Ghilli’s re-release was a sensation, opening with ₹4.3 crore gross in Tamil Nadu on its first day. Sadly, Kushi’s opening day collections are nowhere close to Ghilli’s numbers, and its weekend bookings are additionally not promising. Producer AM Rathnam, who’s at the moment going through monetary difficulties, had excessive hopes for Kushi’s re launch, however the movie’s poor efficiency has come as an enormous disappointment.
The movie’s cinematography was dealt with by Jeeva, and B. Lenin and VT Vijayan took care of the enhancing. With its poor field workplace efficiency, it is unlikely that Kushi will match Ghilli’s success in its full run. The re launch of Kushi has did not recreate the magic of its unique launch, and its field workplace numbers are a far cry from Ghilli’s spectacular collections.
