Yami blasts destructive marketing campaign on Dhurandhar
Yami blasts destructive marketing campaign on Dhurandhar, Hrithik is available in assist. Ranveer Singh’s spy thriller Dhurandhar directed by Aditya Dhar is releasing on 5 December 2025.
Nevertheless even earlier than the discharge of the movie, there was an enormous destructive marketing campaign on the movie and a few even posting destructive opinions. Within the midst of all this, Yami Gautam got here out strongly over it.
Yami stated “This so known as development of giving cash, within the disguise of promoting a movie, to make sure good ‘hype’ for a movie is created or else ‘they’ will constantly write destructive issues (even earlier than the movie is launched), till you pay ‘them’ cash feels nothing however sort of extortion. Simply because this association is accessible to anyone- whether or not to ‘hype’ a movie or unfold negativity towards one other actor/a movie is a plague that’s going to have an effect on the way forward for our business in an enormous manner.”
Yami went on so as to add, “Sadly if anybody feels- it’s innocent & let’s do it as a result of it’s the brand new ‘regular’, is mistaken. This monster of a ‘development’ is ultimately going to chew everybody. If fact is uncovered about one million issues beneath the garb of who & what ‘success’ is over the previous 5 years esp , sadly it’s not going to be a reasonably image for a lot of.”
Yami additionally stated that these sort of practices should not there in south business. Hrithik got here out in assist of Yami, and wrote: “Greater than something , the golden factor that will get misplaced and leaves them and all of us impoverished is the journalists true voice , an opportunity for them to tell all of the artistic forces behind a film what they felt , thought , what they applaud and criticise. Solely true opinions have the potential the place suggestions helps us evolve. Their very own proper to freedom will get unknowingly usurped and so does our likelihood of development. With out freedom of expression, with out the reality serving to us evolve , what job satisfaction can they or any of us hope for ?”
