YouTube needs to put advertisements on the ‘most enjoyable’ moments of its movies
At its personal Brandcast 2025 occasion, YouTube introduced a brand new approach of inserting ads in significantly thrilling locations, which was recapped on this official YouTube weblog put up.
The brand new characteristic, referred to as “Peak Factors,” makes use of Gemini AI to investigate movies to seek out a very powerful, significant, and interesting moments that viewers are watching. Content material creators are then capable of place their advertisements at these precise moments to maximise viewership and engagement.
Google / Youtube
In a single instance, YouTube reveals a wedding proposal, which it thought of to be a “peak” second within the video. The commercial would play instantly after that second. The idea is obvious: advertisements ought to play at high-viewership and high-engagement moments to maximise affect.
“Peak factors” are solely peak for creators
This new strategy to wring each final greenback out of monetized movies is, after all, nice information for content material creators who need extra cash of their pockets. However it’s much less thrilling for viewers. One level of competition is that an advert break instantly after an thrilling or partaking second diminishes the expertise of that second.
A substitute for that might be for creators to put advertisements instantly earlier than these peak moments, maybe as a strategy to spark curiosity and anticipation within the viewer, amping up curiosity in what’s about to occur. Then once more, that would additionally backfire by growing viewer frustration.
YouTube hasn’t but introduced an official date when Peak Factors might be made obtainable to content material creators.
Alongside Peak Factors, YouTube additionally needs to carry so-called “edge-to-edge” advertisements on linked TVs (when watching YouTube in your large-screen lounge TV, for instance) in addition to procuring advertisements the place viewers can browse and interact with merchandise on TVs.
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This text initially appeared on our sister publication PC-WELT and was translated and localized from German.
