Saas-Bahu meets streaming – The collab we didn’t know we wanted
Two powerhouse girls unite to take Hindi cinema to the subsequent stage. Monika Shergill, Vice President of Content material at Netflix India, has partnered with Ektaa Kapoor, the producer and inventive drive behind Balaji Telefilms Ltd. Recognized for backing narrative-rich Bollywood movies like As soon as Upon a Time in Mumbaai and distinctive tales like Freddy, Ektaa continues to champion daring, unique storytelling via this new collaboration.
On the event of Ektaa Kapoor’s birthday, Netflix and her Balaji Telefilms Ltd. introduced a long-term artistic collaboration for a variety of thrilling initiatives throughout completely different storytelling codecs, together with an untitled sequence—sparking nice pleasure amongst followers and trade insiders alike.
Ektaa Kapoor and Netflix collaboration
As considered one of India’s most influential creators, Padma Shri awardee and Worldwide Emmy award winner, Ektaa Kapoor has entertained generations of audiences with deep and culturally resonant storytelling. Her understanding of audience-first narratives, iconic characters, and socially related themes has constantly gained hearts throughout movie, tv, and now, streaming platforms.
This affiliation marks a major step in Netflix and Balaji’s dedication to delivering distinctive, high-quality leisure throughout codecs, genres, and audiences.
Netflix India took to Instagram to formally announce its collaboration with Balaji Telefilms Ltd. and Ektaa Kapoor, tagging her deal with within the joint put up.
View this put up on Instagram
Balaji and Netflix have beforehand collaborated on a number of beloved titles, together with Kathal, Pagglait, Jaane Jaan and Dolly Kitty Aur Woh Chamakte Sitare.
Monika Shergill lauds Ektaa Kapoor’s storytelling genius
Talking concerning the collaboration, Monika Shergill, Vice-President, Content material, Netflix India, stated, “Ektaa has been a drive in shaping Indian leisure with unforgettable tales and characters that made it to popular culture, even earlier than hashtags existed. Her artistic intuition and deep understanding of the viewers’s pulse have constantly set her aside in shaping what India selected to look at and love for greater than twenty years. At Netflix, our focus is to serve audiences with very various tastes and this collaboration will carry distinctive tales in rooted methods, marking an thrilling new chapter in our artistic journey”
Ektaa Kapoor expresses pleasure over Netflix-Balaji collaboration
Ektaa Kapoor, Joint Managing Director, Balaji Telefilms, stated, “At Balaji Telefilms, storytelling has at all times been on the coronary heart of the whole lot we do — whether or not via cinema, tv, or digital platforms. Partnering with Netflix, the world’s main storytelling platform identified for its premium content material and fixed innovation, is an enormous second for us. It permits us to carry highly effective, culturally rooted, and emotionally resonant tales to a worldwide viewers. The start of this new collaboration marks an thrilling new chapter the place we proceed to push artistic boundaries and ship content material that entertains, evokes, and connects individuals all over the place.”
With an thrilling line-up which incorporates an untitled sequence in superior phases of growth, this collaboration will ship new tales in codecs tailored for streaming audiences. This collaboration might be undertaken by Balaji Telefilms Ltd, together with its divisions—Balaji Movement Photos and Balaji Telefilms Digital.
Get to know Netflix and Balaji Telefilms Ltd.
Netflix is likely one of the world`s main leisure providers, with over 300 million paid memberships in over 190 nations having fun with TV sequence, movies and video games throughout all kinds of genres and languages. Members can play, pause and resume watching as a lot as they need, anytime, anyplace, and might change their plans at any time.
Based by Ektaa Kapoor and Shobha Kapoor, Balaji Telefilms Ltd. with its divisions Balaji Movement Photos and Balaji Telefilms Digital has been a trailblazer in Indian leisure, identified for its pioneering work in movies and tv, its profitable foray into movies, and its daring, disruptive method to storytelling.
With this partnership, Netflix India and Balaji Telefilms Ltd. are set to carry audiences tales which might be rooted in emotion, powered by creativity, and made to entertain.
