What does Amazon learn about you? The reply is buried in your account information

In fact, having learn that publish myself whereas doomscrolling earlier than mattress, I resolved to have a look at my very own profile within the morning. (I’ve a vested fascinated by privateness as a subject, in spite of everything.) Seems, Amazon has little incendiary commentary about me. You may even say I’m boring.

Right here’s the way you look it up. On a desktop PC, head to Account. Underneath Ordering and buying preferences, click on on Your buying preferences. Then search for Handle your data on the backside of the web page. You need to then see a web page titled About You, itemizing particulars that Amazon says it makes use of to “personalize your expertise for you and everybody you store for.”

For me, Amazon believes I like expertise and pictures. And I want Command strips for mounting {hardware}. That’s about it.

As you may guess, these assumptions are based mostly in your buying habits—and surprisingly upfront. (Discovering the equal data on Fb seems like a labyrinth of clicks, and the main points aren’t as blunt as “has flat buttocks.”)

As disillusioned as I’m Amazon’s spiciest commentary on me was “prefers white networking cables,” I received an excellent lesson from wanting up my profile. One, it confirms that the place and the way you store impacts the info that companies acquire. Two, it’s an excellent reminder that I ought to hold wanting up these particulars on completely different web sites and companies. And three, this can solely get extra difficult as agentic AI companies pull in and collate knowledge about us by way of buddies, household, and associates.